When we decided to let the world’s greatest enemies duke it out over video games, we knew we needed the toughest, most badass ring announcer on the planet to make this thing work. That was none other than Mr. Crush. Once he learned of our commitment to destruction, he said, “Bring it!”
The first five showdown battles could be seen on GameTap.com and showdowncrown.com. An integrated campaign consisting of tv spots, wild postings, banner ads and blog postings helped to drive viewers to the site. Showdowncrown.com received 800,000 hits in the first 48 hours.
Battles to come:
Coffing vs Urn
Bubble Gum vs Mint
Fake vs Real