Matt’s Ukranian grandma, Olga, talks to him about advertising, creativity, and about what it takes it to be successful.

Grandma Olga: Where do you live now? Your father told me you’re not in New York anymore?

Matt: I’m in Atlanta, GA.

Grandma: What are you doing there?

Matt: Well, short answer: still working in advertising.

Grandma: I saw a good television commercial the other day. It was for the all-you-can-eat buffet at Ponderosa. Did you do that advertisement?

Matt: No, I didn’t.

Grandma: That’s too bad. It was very clever.

Matt: [silence]

Grandma: I bet you’d make a lot more money if you did Ponderosa ads.

Matt: Maybe so, grandma.

Grandma: Do you make enough money to support a family?

Matt: Yeah. A copywriter can make a good living. But you know I like to work on creative side projects. Maybe one of those will turn into something.

Grandma: A copyrighter?

Matt: Yes.

Grandma: What do copyright? Any patents I know?

Matt: Nope.

Grandma: So, you didn’t do the clever Ponderosa ad and you don’t have any patents. Why are you in Atlanta again?

Matt: What do you say we  go to Ponderosa?

Grandma: Ooh! That would be lovely.